When I started this blog, I almost burnt myself out, being everywhere as it relates to social media/networking.
I had read from an A list blogger that it is best to try to show your face everywhere. This means join as many networking sites as you can and be active on those sites.
After trying this route for a little while, I soon, realized that I did not need to be on every site to drive traffic to my site. This was time-consuming and I did not notice any big changes in traffic.
Sure, I had a lot of referral traffic from those sites, but my search traffic was very low. I was putting so much energy into social media, that my search traffic was suffering.
In the beginning stages of blogging, writing content is more important, than social media sites. Get your content flowing first, and then do social networking.
Today, I do not spend my time on a lot of social media sites. I learned to spend time on those sites that send me the most traffic and stick with those sites.
I realize that there are new sites like Google Plus and Pinterest, that I have yet to invest time, maybe I will. I’m a little stubborn when it comes to change.
This month, I unpublished my Facebook page because it was a challenge for me to keep it updated and to share information on my personal page.
I prefer manually sharing everything on Facebook, which takes time. I think manual sharing is more personable, because it shows your followers that you are there.
I will see if the traffic from Facebook goes down. I think the traffic will remain the same because, I do have a lot of friends who follow my blog. I will let you know the results.
Traffic Sources from May 22, 2012 – June 21, 2012 (Google Analytics)
16,972 people visited this site
- 75.67% Search Traffic: 12,843 Visits
- 12.90% Referral Traffic: 2,190 Visits
- 11.13% Direct Traffic: 1,889 Visits
- 0.29% Campaigns: 50 Visits
- stumbleupon.com: Visits – 399, Time on Site 00:00:34, Bounce Rate – 77.94%
- scrumptiousfit.com: Visits – 252, Time on Site – 00:00:24, Bounce Rate – 53.97%
- t.co (Twitter): Visits – 249, Time on Site – 00:02:47 , Bounce Rate – 70.28%
- facebook.com: Visits – 238, Time on Site – 00:02:21, Bounce Rate – 67.65%
- google.com: Visits – 115, Time on Site – 00:01:02, Bounce Rate – 66.96%
- m.facebook.com: Visits – 94, Time on Site – 00:00:37, Bounce Rate – 87.23%
- curlsandrealtalk.com: Visits – 84, Time on Site – 00:14:43, Bounce Rate – 7.14%
- bloggers.com: Visits – 81, Time on Site – 00:02:44, Bounce Rate – 48.15%
- youtube.com: Visits – 76, Time on Site – 00:02:51, Bounce Rate – 47.37%
- search.mywebsearch.com: Visits – 32, Time on Site – 00:01:02, Bounce Rate – 81.25%
- google / organic: Visits – 12,152, Time on Site – 00:01:02, Bounce Rate – 83.06%
- (direct) / (none): Visits – 1,889, Time on Site – 00:01:21, Bounce Rate – 62.73%
- stumbleupon.com / referral: Visits – 399, Time on Site – 00:00:34, Bounce Rate – 77.94%
- scrumptiousfit.com / referral: Visits – 252, Time on Site – 00:00:24, Bounce Rate – 53.97%
- t.co / referral: Visits – 249, Time on Site – 00:02:47, Bounce Rate – 70.28%
- facebook.com / referral: Visits – 238, Time on Site – 00:02:21, Bounce Rate – 67.65%
- yahoo / organic: Visits – 209, Time on Site – 00:01:20, Bounce Rate – 80.86%
- bing / organic: Visits – 178, Time on Site – 00:01:11, Bounce Rate – 80.90%
- google.com / referral: Visits – 115, Time on Site – 00:01:02, Bounce Rate – 66.96%
- m.facebook.com / referral: Visits – 94, Time on Site – 00:00:37, Bounce Rate – 87.23%
Notice that StumbleUpon, Twitter, Facebook, Google.com, Bloggers.com and YouTube.com brings me the most traffic. Looking at all traffic sources, StumbleUpon, Twitter, and Facebook brings me the most traffic.
I probably would have more traffic from other social networking sites, but I do not have the time to spend on other sites networking. I just stick to what I know and what works best.
You will notice also, that traffic that comes from StumbleUpon does not stay on the site very long, which results in higher bounce rates.
However, traffic from Twitter, Facebook, Google, CurlsandRealTalk.com, Bloggers.com and YouTube.com have stay on the site longer, which results in lower bounce rates. I spend more time on these sites and it pays off.
If you find it challenging to keep up with the many social networking sites that are out here, check your referral traffic statistics and decide which social media sites are worth your time.
Once you discover which social media sites are worth your time, then focus on networking on those sites.
Discussion: Which social media sites do you use the most and why?