Why All Bloggers Should Use Twitter

Why All Bloggers Should Use Twitter

 

social media - twitter

Are you using Twitter?

Today our guest blogger is Julia Slovich.

From Facebook to Twitter to Flickr, social media is taking the world by storm. As a blogger, you know this better than anyone! If your blog is your primary social media platform, should you use other forms of social media? To be blunt, you can’t afford to NOT use Twitter, at the very least. Not only is it simple to use (once you understand the jargon!), but it creates real value and your potential reach is huge. Here are a few reasons why you should start using Twitter with your blog.

1. Promote content

The most obvious reason that bloggers should use Twitter is to promote content. People are finding their favorite blogs and interesting posts through Twitter more and more often. More importantly, many people are accessing blogs directly from their Twitter feed, not by going to the website to see what’s new. What does this mean for you? Every time you publish a new post, you should be tweeting it too. Your title should be compelling and should make those who see it want to read more! Also, use a link-tracking method like Twitterfeed or Bit.ly to measure how much traffic is coming to your blog through Twitter. The numbers may surprise you!

2. Further develop your personal brand

Your personal brand is made up of anything that you say and do, whether on the internet or in real life. Social media platforms are just another extension of your personal brand. Using Twitter is a great way to promote and further define the personal brand that you have been developing through your blog. It’s also another way to market your brand! Not only are your Twitter posts further defining what your brand is about, but it’s another way to direct people to your blog. Even better, using Twitter allows for FREE advertising! When your follower, Suzie Q., retweets your posts or replies to you, she is advertising your blog to all of her followers! If Suzie Q’s follower, Jane D., sees Suzie’s retweet and reads your post, she may retweet to all of her followers. The opportunity for free advertising is exponential. You would be silly not to take advantage of it!

3. Stay in touch with your readers

As previously mentioned, as more and more people are becoming Twitter-savvy it’s quite possible that your readers will choose to remain informed of your new blog activities through your Twitter posts. Why not dialogue with them through the same channel as well? Getting ideas for new posts, answering questions, doing instant polls, and developing relationships is just the start of how Twitter can help you stay involved with your readers. It also makes you seem more human and more accessible! People like to know that there is a real human being behind every blog that they can communicate with and get to know. Having an active Twitter feed with your blog does just that.

Now that you know how crucial Twitter is as a way to increase traffic to your blog, start making it a regular part of your blogging routine! You won’t be disappointed with your results if you conscientiously use it and let your readers know you are on Twitter and visa versa. Happy implementation!

Image: digitalart / FreeDigitalPhotos.net

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About the Author

Julia is a writer passionate about health, fitness & blogging. When she's not running her dog she can sometimes be found writing about Sono Bello, cooking and a myriad of other topics.

21 Enlightened Replies

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  1. Tatianna says:

    Thank you for this post. I didn’t understand Twitter in the beginning, but then I realized I didn’t know how to use it. So I began extensive research and now I absolutely love it.

  2. Ileane says:

    Hi Julia and Evelyn. You don’t need to convince me about the positive effect of using Twitter to promote a blog. This is a great post and I agree with you all the way. Just be sure to include hashtags so people can find your tweets more easily when they are searching for related topics.

  3. Diana Stevan says:

    Good tips.I’ve sort of been using Twitter, but I need to understand the give and take of it more. Thanks for the prodding.

  4. greg says:

    I would hope Twitter is seen as a given necessity at this point for anyone wanting to promote themselves online or have any real internet presence. In my opinion its mandatory now-a-days for your business (or whatever) to have at least a Twitter icon AND a Facebook icon (which can link to a “fan” page for people to “like”) right up there by your regular email contact info!

  5. Jeffrey says:

    I totally agree with you Julia, I think there are too many advantages of using Twitter that bloggers can’t afford not to use it. From experience, I have seen that sending your followers updates on the latest blog posts generates quick traffic and helps start a discussion in the comments quickly.

  6. Larry Lewis says:

    Hi from another Healthy Lifestyle blogger. I have so far definetely built up a good following from facebook, but have spent very little time on twitter, although i know i should. Ill give it a go.

  7. Health Blog says:

    Yes I use twitter to get some visitors, but i do not have many followers.
    How to increase followers in twitter?
    By the way my username in twitter is @drjupitor

    • Hey Dr. Jupitor,

      Thanks for sharing your Twitter username. I’ll follow you!

      It took me some time to increase my twitter followers. I usually follow those who follow me…not everyone, but those who share my interests. They usually follow back.

      Enjoy your weekend!

      Evelyn

    • Julia Slovich says:

      Hey there!

      My advice would be this:
      1. Actively promote your Twitter on your blog. At the top of your posts for the next few weeks, write a short note to your readers letting them know that you are active on Twitter (if you say this, make sure you actually are active!). They will follow you, retweet & reply to you, and some of their followers will follow you and find your blog that way! In addition, make sure you have a twitter icon visible on the pages of your blog that get the most traffic.
      2. Create relationships with other bloggers that write in the same field as you. Follow them on Twitter, and email or DM to introduce yourself. Check up on their blog posts and if you like something they posted, give a shout out on your Twitter to them, linking to their post. Hopefully they will do the same when they like some of your posts!
      3. Be human! Don’t just tweet every time you post a new blog. Converse with people, if something funny happened to you tweet about it, ask your followers questions. Not everything you tweet has to be directly related to your blog or your primary topic.

      Hope this helps. 🙂

      Julia

      • Hi Julia,

        These are very good tips! I love them and find them very helpful! 🙂

        I never about sending my readers a note to let them know that I am active on Twitter.

        I’ll be putting these tips into action very soon.

        Thanks again!

  8. Hi Julia,

    Thank you for such a timely post!

    I have been very slack when it comes to Twitter, but you have motivated me to get back out there and be present on Twitter.

    It is a very good source for driving traffic to our blogs and also building our personal brand.

    Take care,

    Evelyn

  9. Doug says:

    Twitter has been a huge help for my “brand building”.

    I got in pretty early and worked hard at making connections.

    In addition to sending a nice bit of traffic to my blog, I have also made a ton of Twitter buddies and helped a lot of people with advice and connections to services they needed

    I am officially a Twitter junkie

    @healthhabits

  10. Latoya J says:

    Hello Julia and Evelyn,
    I also agree about the effectiveness in networking on twitter. From twitter I am allowed to receive tons of traffic by tagging the word #teamblogger to my link updates. I enjoy seeing people from different countries read and subscribe to my blog to get a more culturally diverse audience!

    • Hi Latoya,

      Thanks for stopping by and sharing!

      I didn’t know about the #teamblogger, I’ll have to check that out. 😉

      Have a great day!

    • Julia Slovich says:

      Thanks for sharing, Latoya! Creating a Twitter account, tweeting, and getting tons of traffic to your blog isn’t always as easy at it seems! Using #teamblogger sounds like a great way to get good traffic faster.

  11. Patricia says:

    Hi Julia and Evelyn

    I agree about Twitter. Need to use it effectively and it can be a real plus. I communicate more through Twitter than email these days! At least with my blogging buddies.

    And it’s interesting to note how many people land on my site via Twitter, so I agree it is an effective traffic source.

    Thanks for sharing your thoughts Julia. Appreciated.

    Patricia Perth Australia

    • Hey Patricia,

      I’ve been bad when it comes to Twitter. I haven’t been utilizing it like I should. Julia has steered me back to where I need to be. 🙂

      Thanks for stopping by!

      Evelyn

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