Today our guest blogger is Julia Slovich.
From Facebook to Twitter to Flickr, social media is taking the world by storm. As a blogger, you know this better than anyone! If your blog is your primary social media platform, should you use other forms of social media? To be blunt, you can’t afford to NOT use Twitter, at the very least. Not only is it simple to use (once you understand the jargon!), but it creates real value and your potential reach is huge. Here are a few reasons why you should start using Twitter with your blog.
1. Promote content
The most obvious reason that bloggers should use Twitter is to promote content. People are finding their favorite blogs and interesting posts through Twitter more and more often. More importantly, many people are accessing blogs directly from their Twitter feed, not by going to the website to see what’s new. What does this mean for you? Every time you publish a new post, you should be tweeting it too. Your title should be compelling and should make those who see it want to read more! Also, use a link-tracking method like Twitterfeed or Bit.ly to measure how much traffic is coming to your blog through Twitter. The numbers may surprise you!
2. Further develop your personal brand
Your personal brand is made up of anything that you say and do, whether on the internet or in real life. Social media platforms are just another extension of your personal brand. Using Twitter is a great way to promote and further define the personal brand that you have been developing through your blog. It’s also another way to market your brand! Not only are your Twitter posts further defining what your brand is about, but it’s another way to direct people to your blog. Even better, using Twitter allows for FREE advertising! When your follower, Suzie Q., retweets your posts or replies to you, she is advertising your blog to all of her followers! If Suzie Q’s follower, Jane D., sees Suzie’s retweet and reads your post, she may retweet to all of her followers. The opportunity for free advertising is exponential. You would be silly not to take advantage of it!
3. Stay in touch with your readers
As previously mentioned, as more and more people are becoming Twitter-savvy it’s quite possible that your readers will choose to remain informed of your new blog activities through your Twitter posts. Why not dialogue with them through the same channel as well? Getting ideas for new posts, answering questions, doing instant polls, and developing relationships is just the start of how Twitter can help you stay involved with your readers. It also makes you seem more human and more accessible! People like to know that there is a real human being behind every blog that they can communicate with and get to know. Having an active Twitter feed with your blog does just that.
Now that you know how crucial Twitter is as a way to increase traffic to your blog, start making it a regular part of your blogging routine! You won’t be disappointed with your results if you conscientiously use it and let your readers know you are on Twitter and visa versa. Happy implementation!